Story Arc: The Expertise Was Real. No One Could Find It.
The Gap: BM Glasstech was winning work purely through referrals and trade shows. Their website was an embarrassment in B2B meetings — potential buyers would look it up during the pitch and make their decision based on what they saw. They were losing contracts before the first call.
What we saw: B2B buyers don't buy on emotion. They buy on credibility signals — technical specifications, certifications, client history, and the ability to handle their scale. The site had none of these.
What we built: A full product catalogue site with technical specification pages, certification and compliance displays, client logos and project thumbnails, and a structured RFQ enquiry funnel that made it easy for buyers to get a quote. We also laid an SEO foundation targeting high-intent manufacturer queries for their product category.
The shift: Buyers stopped Googling competitors after the pitch. They found BM Glasstech first — and the site gave them every reason to reach out directly.
The result: B2B enquiry volume tripled in under 3 months, driven entirely by inbound organic traffic. The referral dependency dropped — and the pipeline became something they could predict and plan around.